If you grow it, raise it, make it, or bottle it — and you sell it directly to real humans — we’re probably for you. Think small farms, flower growers, cheesemakers, u-pick orchards, meat producers, farm stands, pastured egg whisperers, etc.

You don’t need to have a website, Instagram strategy, or a “brand.” You just need a few people who buy from you, and a desire to keep them coming back.

Catch & Cover is like a digital farmhand that helps you turn visitors into regulars without learning marketing.

It starts with something simple: a sign at your stand, orchard, tasting room, or farm store. Someone scans it and lands on a friendly webpage (no app, no login) where they get something worth their time: a recipe, an update, a behind-the-scenes look, or a way to pitch in. That moment kicks off a quiet chain reaction.

Behind the scenes, Catch & Cover remembers that person. It captures their email. It follows up automatically. It helps you recognize return visitors and thank your best supporters, all without you having to write newsletters, manage spreadsheets, or keep up with Instagram.

That’s just the beginning.

As your confidence grows, Catch & Cover grows with you. It can help you:

• Share your farm’s story once and reuse it everywhere

• Turn first-time visitors into regulars without extra effort

• Track and reward folks who come back again and again

• Stay top-of-mind with your most loyal customers

• Raise money for real-world needs like a deer fence or cider press

• Offer perks like early harvest access or member-only updates

• Let out-of-towners follow along and support you from afar

• Reach folks even if you never post on social media

• Get clear insights on what’s working and what’s not in your outreach

• Adjust your approach as the season shifts or your markets change

• Keep costs low with tools built to be farmer-first and budget-friendly

• Connect with a shared network of farmers to exchange tips, ideas, and support

• Start simple and add more only if and when it makes sense

So the answer is, Catch & Cover does a lot. But you can keep it simple or go deeper. Our goal is to provide you with a quiet system that makes it easier to build lasting, real-world relationships, and keep your farm resilient.

Nope. If you can take a photo and send a text, you’re good. We built this for farmers who are offline by default. Most things happen automatically, in the background, or via text and email.

But … if you are a tech nerd, love data, or want more functionality? You’ll have access to advanced features, analytics, integrations, and tools to customize your setup. Think of it as: simple by default, powerful when you want it.

We’re kicking the tires on Catch & Cover with a small group of real farms starting in late 2025. Why? Because farms aren’t like other businesses. You sell seasonally, have limited inventory, and can’t just scale on demand. Your tools need to be purpose-built for you.

If you’re part of the pilot, we’ll set you up with our tools at no cost. You don’t need anything fancy to get started: just a phone and a willingness to give it a try. We’ll even help you at your farm if you need it.

You’ll receive a small stipend as a thank-you, and once things are up and running, most farms find it takes just 15 to 30 minutes a week over the ~8 week pilot during your selling season to keep things going. You won’t be doing it alone. You’ll have a real human and often our founder (who is also a real human) checking in, offering support, and making sure it fits your workflow. Your feedback directly shapes what we build next.

We’re looking for all types: farms with a website, active socials, an email list, sure - but also farm stands with no website at all. The goal is to support producers who sell direct and want to spend less time on marketing (or spend less time stressing about how to start marketing) and more time doing what they love. If you’ve got real-world needs - like raising funds for a new hoop house or keeping your loyal customers coming back - you’re exactly who we’re building for.

Your data stays yours. We don’t sell or share it. And you don’t need to be big or tech-savvy to benefit. We’re not looking for perfect farms. Just real ones.

Farmers first. Always.

In farming, catch crops and cover crops, also called companion crops, do quiet but powerful work. They hold nutrients, protect roots, shield soil from erosion, and set the stage for what comes next.

That’s what we aim to do for farms and place-based producers. Catch & Cover is built to be your digital companion crop: holding onto hard-won customer relationships, protecting your time, and helping new growth take root. Like any good cover crop, we stay low-maintenance. But we definitely pull our weight.

Yes, please! We’re actively working with educators, food advocates, local food orgs, and curious folks who just want to support producers better. Whether you have a skill to share or just want to help get the word out, we’d love to hear from you.