Founder

I’ve spent my life growing things.

I come by it honestly. My dad was a farmer, and his dad, and his dad before him. My mom was too, though she called herself a gardener and sold her homegrown, preserved flower creations at markets. When you grow up like that, as a farm kid, it never really leaves you.

And even though I’ve spent the last couple of decades growing companies big and small instead of crops, I’ve still never seen anyone work harder or care more than farmers.

Small farms are doing some of the most difficult and most important work in the country, all while struggling to stay afloat. And I get it. I’ve worked the long hours, seen the thin margins, felt the hustle, the juggle, the grind. I’ve watched friends and neighbors try twice as hard for half as much. And I’ve watched too many good farms give up.

So I keep asking myself: how can we make it easier?

Catch & Cover is my answer. It’s not flashy. It’s not complicated. It’s built to support farmers like a cover crop: quiet, dependable, working in the background to protect the relationships you’ve already grown.

I didn’t build Catch & Cover because I love sales & marketing.
I built it because farmers shouldn’t have to.

Catch & Cover is currently a one-woman show, but I’m not building it alone. I’ve got brilliant advisors, generous technology and accessibility support, dedicated farm partners, and a deep bench of lived experience in the field.

Still, there’s room at the table.

If you believe in what we’re growing - and bring skills in design, outreach, ag, development, or you’re just plain rooting for farmers - I’d love to hear from you.