About Us

A young farm girl sitting on a gray horse with a farmer standing beside, outdoors in a rural area with trees in the background.

I’m Genevieve, founder of Catch & Cover.

I was raised on a farm in northwest Montana by a farmer and a florist. I learned to drive on a tractor way too young, still can’t sit still when the sun is shining, and think the Fourth of July should always smell like fresh-cut alfalfa.

That kind of start sticks with you - the rhythm, the resourcefulness, the instinct to keep showing up and keep things growing.

I’ve spent the last 25 years helping businesses grow, but this time it’s different. I’m building Catch & Cover specifically for farms like the one I came from: hardworking, independent, and focused on what really matters.

I’m putting what I know to work for the kinds of farms that shaped me.  If you’re interested, I’d love to hear from you.